Landlord and good friend Lee asked us for advice on creating a website, and how best to handle his Facebook and Twitter account, as well as the various online review sites like Trip Advisor.
The website was to be launched inline with the extensive and imminent refurbishment of the pub in late summer 2016, so time was short.
We visited the pub so Lee could go through all the planned refurbishment work that would be carried-out over the following two weeks. We got a feel for how he would like the pub presented, and which elements he would like to be prominent. These included his new menus, the long standing history of the pub, along with photo galleries that he could easily update himself.
He gave us carte blanche with the website design, trusting that we knew the place well and understood where he was going with the refurbishments.
We used his existing colour scheme from his new signage, and created a modern and clean website that still gave the feeling of tradition and a friendly place to eat and drink. We also incorporated a live section to showcase his excellent Trip Advisor reviews and awards, along with a “quick review” area to make it really easy for people to submit their ratings and comments to Trip Advisor. This has worked really well, as he just asks people to go to his website, rather than trying to explain how to find him on the Trip Advisor website.
When we demonstrated the new site to Lee, he was over the moon and couldn’t wait to tell people about it! We even got a free pint… or two. 🙂
We also sorted out the branding and content on his Facebook and Twitter accounts, and helped him with the promotion of his Annual Whittle Beer Festival – which went extremely well. Numbers were well over the usual, and the beer festival is quickly becoming an event that people from all around really look forward to.